When it comes to running your business, your web server host plays a bigger role in the success of your business than you might think.
Not only does your web server host keep your business website up and running, but they also control your loading speed, web security, and more.
Of course, figuring out what makes a great web server host isn’t always easy when you don’t know what to look for. To help you find the best possible web server host for your business more easily, here are some key features to look out for.
Your business website is one of the most important elements for marketing and web traffic. After all, it’s the first thing potential customers look for, and your site is often your first impression. However, in order for your website to make a good first impression, your audience must first be able to access your site. A DDoS attack could prevent them from doing so.
A DDoS attack is a distributed denial of service attack. It is a cyberattack that occurs when a botnet, or a network of infected machines, tries to overwhelm your server with fake requests to visit your website. Whenever an online user types your website in the URL field and presses “Enter”, they send a request to visit your website to your web server. When a DDoS attack occurs, real users trying to access your company’s website will be unable to do so due to the botnet’s swarm of fraudulent requests.
Up to 35% of businesses surveyed said they had experienced a DDoS attack in the past year, which means these cyberattacks are more common than you might think. You need a web server host that provides DDoS protection for your website without costing you extra.
Low network latency
Low latency is critical to the success of your business and is determined by three specific factors: bandwidth capacity, network distance, and physical distance. You want to be as close to your web server as possible to reduce the risk of lag, which can be created by network distance.
Network distance is the number of hops your online data must travel to reach its destination. The more optimized your web server’s network route is, the fewer hops your data has to hop, reducing latency and improving your website speed.
Low network latency and DDoS protection are both great, but they don’t mean much if your web server host doesn’t have great customer support. When looking for a web server host for your business website, be sure to pay close attention to the experiences you have with representatives of that server host. While you may be able to eliminate a bad customer experience when your website is running efficiently, you don’t want to have that experience when you’re in a crisis.
That said, look for a web server host that provides 24/7 customer support with an average response time of around 20 minutes. It may also be a good idea to consider the number of web server locations. By having multiple support representatives in different time zones, you can be sure you’ll get the help you need.
The web server host you choose for your website plays an important role in the success of your business. Be sure to keep the above features in mind the next time you are looking for a new web server host.